![]() ![]() Maybe even spread the word or leave a quick review. People who are willing to take a couple minutes out of their evening to download a few episodes of your podcast. Well, working the emails would be more accurate.Įven without a large “tribe” of fans for your blog, you probably still have a decent number of Facebook friends. Facebook for one, and then started working the phones. When I launched, I literally had 11 people on my email list.īut the New and Noteworthy section is still ripe for the picking, even if you don’t have any audience to start with and aren’t launching with “big name” guests. I’m merely using twitter followers here to make a point about “reach.” Probably not a perfect metric, but let’s just go with it for a minute. In fact, his first 3 guests have more than 130,000 twitter followers combined.ĭisclaimer: I have a lot of love for ALL my guests for taking time out of their busy schedules to share their entrepreneurial wisdom. In fact, prior to reading that I didn’t realize there was any strategy to it all.īut my major issue with Chris’ post is he had a sizeable online following already (35,000 twitter followers), and launched with some pretty big-name online “celebrity” guests. I think Chris Ducker put together an excellent post on launching a podcast earlier this year. The more episodes you launch with, the fewer people you’ll have to reach to attain a certain volume of downloads.īecause of this, the smaller your existing audience, the more episodes you’ll want to have ready to go when you submit to iTunes. Now obviously there’s a sweet spot on how long you should hold back, depending on how often you plan on publishing and the size of your existing audience. ![]() If I only had two episodes available for download at launch, I’d have cut my download potential in half right out of the gate. Why?īecause their ranking algorithm uses the number of downloads as a factor. I purposely waited until I had 4 episodes recorded, edited, and published before submitting my podcast feed to iTunes. Note: I did launch on Stitcher as well, which has an excellent Android app, but to my knowledge they don’t offer up such prime real estate to newbies so I opted not to spend any time promoting there. They’ll still be there when your limited window of iTunes time is up. The whole world isn’t made up of Apple users! What about the rest of us? It’s an amazing opportunity for big-time exposure.Ĭheck me out, enjoying my 15 minutes. When launching a new show, the New and Noteworthy section for your category is absolutely the most important place to be, and your best chance at reaching a massive audience of new listeners.Īpple positions this ABOVE even the “What’s Hot” podcasts, giving the new shows priority placement and valuable screen real estate. ![]() They call it “New and Noteworthy,” and it is aggressively positioned inside the iTunes interface. Not Just Ratings, But “Rating Velocity”Īpple gives new podcasts an 8-week takeoff period in which they have an easy-to-capitalize-on opportunity to gain listeners.If you have podcasts downloaded to a macOS or Windows computer, you can play these on Sonos by adding them to a Sonos Music Library. Stream downloaded podcasts to Sonos Podcasts stored on a computer Tap the Podcasts & Shows filter at the top.Tap the desired service to browse their content.If you can’t find the podcast you’re looking for in the Sonos app, we recommend using direct control or AirPlay. Not all services that provide podcasts will have their podcast catalogs available in the Sonos app via browsing or searching. Some services let you browse, search, and play podcasts from within the Sonos app. See our article on direct control for a list of services that support it. Direct control lets you play a podcast within the service’s app, then cast the audio directly to Sonos. Services like Spotify and iHeartRadio support direct control. See our article on using AirPlay with Sonos for more information. If you have a supported iOS or macOS device, you can stream any audio from that device directly to Sonos using AirPlay, including audio from your podcast app. The easiest way to stream podcasts to Sonos is by using AirPlay on a supported iOS or macOS device or using a service that supports direct control. ![]() Stream podcasts using Apple AirPlay or direct control You can stream podcasts to Sonos using direct control, AirPlay, the Sonos app, or play downloaded podcasts using a Sonos music library. This article will show you how to listen to podcasts on Sonos. ![]()
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